Branding · Feb 1st – Mar 10th
Orbit - SaaS Brand Experience
Orbit was created as a brand identity project focused on crafting bold and cohesive visual assets across digital and physical touchpoints.
Ideation & Conceptual
Petronex was imagined as a visual system that brings consistency and impact to modern brand communication.
The goal was to design a strong and flexible identity that works across multiple mediums, from logos to large-scale billboards. The concept focused on clarity, bold typography, and a balanced visual language to ensure strong brand recognition.
Production & Execution
The design approach for Astra combined bold visuals with a structured and scalable system.
A cohesive set of brand assets was developed, including logo variations, color systems, and layout guidelines. Each element was designed to maintain consistency across print and digital formats, ensuring adaptability for campaigns and real-world applications.